Project 01
Strava App Review Sentiment Analysis
Analyzed 2,000 Google Play reviews using TF-IDF and Random Forest models in R to identify what language patterns predict positive vs. negative sentiment.
RTF-IDFRandom ForestNLP
Charlie Gall
Marketing × Analytics × Triathlon
Hi, I'm Charlie! Right now I'm studying marketing and data analysis at Santa Clara University while leading marketing campaign analytics for a national nonprofit. Professionally, I like to build data-driven marketing systems to understand people's behavior. Outside of work, I train and coach triathlon, a discipline that shapes a big part of who I am.
Selected Work
A few things I've worked on
2 recent projects
Project 02
Sales Data Analysis + Churn Modeling (OMIS 114 Capstone)
Built a Python pipeline to clean and prep a 10k-row retail dataset, then trained a Random Forest churn model (ROC AUC ~0.79) to guide retention and product-category decisions.
Pythonscikit-learnRandom Forest
Contact
Want to connect?
I'm always up for meeting new people and talking shop. Open to project work in anything marketing or analytics related, cheers.
About
My background and philosophy
I'm originally from Sammamish, Washington. I studied Marketing and Data Analytics at Santa Clara University, where I also led the university's triathlon team. During that time, I balanced competitive training with internships and curriculum focused on using technology to solve problems.
I graduated in March 2026 and am now working as a Product Marketing Intern at Dayforce.
Outside of work, I continue to train and compete in long-course triathlon. I'm currently preparing for Ironman Santa Cruz and Ironman California.
Philosophy: Give. Grow. Deliver.
My approach to work has been shaped by the ideas of Adam Grant and John Doerr.
Give: From Adam Grant, I've been influenced by the idea of being a giver, helping others whenever you can, picking up the work people don't want to do, and doing what's best for the team at all times.
Grow: Also from Adam Grant, I've adopted the idea that reward is in growing. Try to seek growth over other things.
Deliver: From John Doerr I learned about OKRs, and have adopted this method goal setting in many areas of my life. I believe that qualifications and ambissions matter, but results matter more.
I try to bring these three big ideas into everything I do, whether professional or personal.